According to Steven Zhong, associate director of PwC Operations Consulting Department, by 2018 China is expected to eclipse the US as the world’s largest B2C ecommerce market. With more spending shifting to mobile, Tmall’s dominance is expected to continue.
According to iResearch and Emarket(2014), Tmall dominated both online and mobile channels.
Tmall International, as a branch of Alibaba, was officially launched in 2014.
Tmall International has stricter specification for retailers in order to provide high-quality services to customers.
First of all, the retailers on Tmall International should be an overseas legal entity. Further, it is preferred if the overseas entity operates for over 2 years with annual revenue over USD 10 million.
The overseas entity must be the brand owner or authorized brand agent with a full documentation of purchase vouchers.
What’s more, the after service and goods return recipient shall be provided in mainland China. Services that iQubator Fashion can provide if you are eager to sell on Tmall International.
Nowadays, cross border ecommerce is a hot topic in China, and therefore Alibaba has focused more on cross border ecommerce. It will be more likely and easier for international brands to get into China through these channels.