Posts

iQubator Fashion meets Louko

On August the 28th iQubator Fashion met Emilie Lobel, French woman founder of LOUKO 路口. Listening to her story gave us the possibility to deeply understand the reasons behind her style and creativity. Looking at her clothes flooded our eyes with beauty and unspeakable emotions.

 

iQubator: What brought you to Shanghai?

Emilie: My husband and I decided to come in China for a new experience in Asia, a part of a world which has always been attractive for both of us. In France I was a legal advisor, but I always loved fashion and the singular Parisian style, so trendy. In Shanghai, I seized the opportunity to start my business in a creative world that pleases and motivates me. My goal was to propose high quality garments, French design and tailor-made, thanks to the small team of tailors who works with me. Then I started to design and produce styles and up to this moment 2 collections have already been brought to the public, in France and in China.

1-_MG_0857
Qubator: How many collections per year do you do?

Emilie: Two collections per year, fall-winter and spring-summer, each collection usually has 30-35 pieces. I propose a collection and then details can be changed according to my customers’ needs and desires. This way my customers can be somehow involved in the creation process and this I find very important. It gives everyone the possibility to have something special and unique at the same time.

iQubator: Is there an arts style that inspires you more than others?

Emilie: Yes, I am very fond of Art Deco. My creations are all inspired by this visual arts design style born in France in the beginning of the 20th century.

iQubator: Where does your personal style come from?

Emilie: Certainly from Paris. I used to be a business woman myself, so now I mainly design clothes for active business women. My clothes are elegant, but also comfortable, perfect for long busy days, but also for a drink with your colleagues or friends right after work.

1-IMG_4173

iQubator: How can your customers find you?

Emilie: I very often attend designer markets in Shanghai, but customers can meet me at my show-room based in the ex-French concession where I organize private sales as well. People can reach me by email contact@louko.fr, or via Wechat ID: LOUKO_clothes
For France, my clothes can as well be found on the online store: www.louko.fr and for China, customers can buy them on Wechat.

Harmonizing Colors at SpinExpo 2015

IMG_7274As the weather in Shanghai warms up we review the past few months and wish it would have been as colorful as the trends for the upcoming spring and summer 2016. We visited the SpinExpo which is held from March 9th to March 11th and got some impressions what is ahead of us – and it’s very promising. The SpinExpo mainly presents knitwear and yarns but we also discovered some astounding designs by knitwear designers from all over the world.

Especially eye-catching were the designs by the MA fashion knitwear design graduates from Nottingham Trent University in the UK. Futuristic and unique, these designers did not neglect attention to the minutest detail in their pioneering styles.

spin5

Friendships. Conscience. Senses. Experiences.

This year’s SpinExpo presented the themes for the upcoming spring summer 2016.

Friendships explore the colors associated with interacting groups of friends and families, focusing on the ideas of warmth, generosity and love.” – Spinexplore.com

If we were asked to express the warmth we have for our friends and families through color, these would definitely be on our list. While exhibiting warmth, familiarity, comfort and generosity, these colors don’t play it safe. The vibrant hues remind us that around friends and family you can always be yourself; a little bit crazy.

spin

 

 

Conscience highlights the increasing awareness of the environment, from our forests to our seas with strong emphasis on conserving precious resources” – Spinexplore.com

These knits and yarns focuses our awareness on our surroundings and Mother Nature. Perfectly presented with aquatic blues and fresh, lively greens, they are a reminder of eye catching tropical birds and and sweet, ripe fruit.

spin2

 

Senses delves into the colors and feelings associated with travel, exploring new cultures and habitats for a holistic experience of enjoying our surroundings.” – Spinexplore.com

These colors reminded us that spring is finally arriving and awakens our senses. We were presented with great browns and sandy colors along with nudes and rich burnt siennas and berry tones.

spin3

Experiences creates a new focus on the new worlds we are discovering through technology and science and how it begins to affect all corners of our world.”– Spinexplore.com

From weaving techniques to newly engineered yarns, incredible innovation could be found at every booth. We especially took a shine to the luminescent  Angelina Fiber used by Meadowbrook Inventions from the USA. Silky smooth, sparkling metallic yarn woven in countless ways into the knitwear blends had stars in our eyes.

spin4

iQubator had a great time peaking at the trends in knitwear and yarns at SpinExpo along with the innovations present in the industry. From the unique and excellent knitwear we saw we expect great things from spring 2016!