On August the 28th iQubator Fashion met Emilie Lobel, French woman founder of LOUKO 路口. Listening to her story gave us the possibility to deeply understand the reasons behind her style and creativity. Looking at her clothes flooded our eyes with beauty and unspeakable emotions.
iQubator: What brought you to Shanghai?
Emilie: My husband and I decided to come in China for a new experience in Asia, a part of a world which has always been attractive for both of us. In France I was a legal advisor, but I always loved fashion and the singular Parisian style, so trendy. In Shanghai, I seized the opportunity to start my business in a creative world that pleases and motivates me. My goal was to propose high quality garments, French design and tailor-made, thanks to the small team of tailors who works with me. Then I started to design and produce styles and up to this moment 2 collections have already been brought to the public, in France and in China.
Emilie: Two collections per year, fall-winter and spring-summer, each collection usually has 30-35 pieces. I propose a collection and then details can be changed according to my customers’ needs and desires. This way my customers can be somehow involved in the creation process and this I find very important. It gives everyone the possibility to have something special and unique at the same time.
iQubator: Is there an arts style that inspires you more than others?
Emilie: Yes, I am very fond of Art Deco. My creations are all inspired by this visual arts design style born in France in the beginning of the 20th century.
iQubator: Where does your personal style come from?
Emilie: Certainly from Paris. I used to be a business woman myself, so now I mainly design clothes for active business women. My clothes are elegant, but also comfortable, perfect for long busy days, but also for a drink with your colleagues or friends right after work.
iQubator: How can your customers find you?
Emilie: I very often attend designer markets in Shanghai, but customers can meet me at my show-room based in the ex-French concession where I organize private sales as well. People can reach me by email firstname.lastname@example.org, or via Wechat ID: LOUKO_clothes
For France, my clothes can as well be found on the online store: www.louko.fr and for China, customers can buy them on Wechat.