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iQubator Fashion meets Louko

On August the 28th iQubator Fashion met Emilie Lobel, French woman founder of LOUKO 路口. Listening to her story gave us the possibility to deeply understand the reasons behind her style and creativity. Looking at her clothes flooded our eyes with beauty and unspeakable emotions.

 

iQubator: What brought you to Shanghai?

Emilie: My husband and I decided to come in China for a new experience in Asia, a part of a world which has always been attractive for both of us. In France I was a legal advisor, but I always loved fashion and the singular Parisian style, so trendy. In Shanghai, I seized the opportunity to start my business in a creative world that pleases and motivates me. My goal was to propose high quality garments, French design and tailor-made, thanks to the small team of tailors who works with me. Then I started to design and produce styles and up to this moment 2 collections have already been brought to the public, in France and in China.

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Qubator: How many collections per year do you do?

Emilie: Two collections per year, fall-winter and spring-summer, each collection usually has 30-35 pieces. I propose a collection and then details can be changed according to my customers’ needs and desires. This way my customers can be somehow involved in the creation process and this I find very important. It gives everyone the possibility to have something special and unique at the same time.

iQubator: Is there an arts style that inspires you more than others?

Emilie: Yes, I am very fond of Art Deco. My creations are all inspired by this visual arts design style born in France in the beginning of the 20th century.

iQubator: Where does your personal style come from?

Emilie: Certainly from Paris. I used to be a business woman myself, so now I mainly design clothes for active business women. My clothes are elegant, but also comfortable, perfect for long busy days, but also for a drink with your colleagues or friends right after work.

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iQubator: How can your customers find you?

Emilie: I very often attend designer markets in Shanghai, but customers can meet me at my show-room based in the ex-French concession where I organize private sales as well. People can reach me by email contact@louko.fr, or via Wechat ID: LOUKO_clothes
For France, my clothes can as well be found on the online store: www.louko.fr and for China, customers can buy them on Wechat.

“Stuff” by Jasmine at K11 Pop-Up

Shanghai is becoming the fashion hub of Asia. As the biggest city in China, Shanghai never lacks talents local or otherwise. Every corner you turn, chances are high you will meet someone with a unique story; someone to amaze you. That’s just how we felt when we met Canadian jewelry designer Jasmine.jas shop

We found her pop-up store on the basement floor of the famous art mall K11 in Shanghai. You can’t miss it, as the layout of the store and beautiful displays lure you right in. There Jasmine sat wearing a fierce red feather headpiece. It was a vintage French piece, like the others in the shop being sold by a friend.

She stood up to introduce herself, a small and delicate woman that soon exhibits a huge amount of energy. In a pair of burgundy shiny leather knee high boots and a vintage blue velvet dress paired with a pair of dark green tights, something about her outfit makes you want to get to know the owner of this unique look.iqnjas

Jasmine has lived in Shanghai for more than ten years, and she started selling her designs at this pop up shop in December. Among the vintage hats from France and the USA and ornamental preserved flowers, Jasmine and her daughter Nicole sell her handmade and one-of-a-kind pieces. We sat on the chaise lounge while she described her studio in Shanghai, a collective where every artist contributes materials and they all share ownership. Jasmine contributes gemstones and has become a de facto dealer only sourcing directly from mines she acquires each type of gem from the best region. Born and raised in Vancouver, Canada, she is of Vietnamese and Malaysian origin. Even though she grew up and was educated in a western environment, you can still see the Asian culture influence in her designs. She quickly flips from Russian, to Chinese to English with her daughter and begs off when we asked her how her Russian is. Clearly a multifaceted woman, we asked how she started making jewelry. Working with projects where she can control the process from start to finish is something important to her about jewelry design. “It’s a way to get all this in my head out.” She said to me. Her pieces are each completely unique as the stones she uses are left mostly natural.

After chatting with us, she patiently showed us most of her designs in the store. We were in awe of the craftsmanship and all her designs carry a personality. In the times of fast fashion, we are always looking for something unique to stand out from the rest, and Jasmine’s jewelries are exactly that. If you are in the neighborhood, don’t forget to check out her shop. There’s no better time than now to discover some new styles.

jasmineTo contact Jasmine send her an email at bellevillebellevie@gmail.com or give her a call at 135 2460 8707