How to reach the Chinese market?
China is the most important fashion market for new designers seeking to target a new consumer profile with innovative high-end products. In fact, fashion in China account for 30% of the global market growth.
According to official sources, middle and high class households go from 50 millions in 2010 to 140 millions in 2020, which means an important opportunity for Western designers to expand their creations overseas.
The Chinese consumers are becoming more and more interested in different and good quality products.
They want originality, exclusivity and unique products regardless of the cost.
SME’s from Western countries could be able to offer to this new consumer a brand story and a strong identity different from the rest of the premium brands.
Because of all these mutations in this booming market, it is sometimes hard for foreign companies to enter and establish by themselves.
iQubator can help you thanks to our expertise in fashion and lifestyle in the Chinese fashion business.
Our international team understands the cultural nuances of China enabling us to position your brand properly in China.
iQubator can design a complete and tailored business solution for SME’s who wish to enter to this challenging market.
Our services enable you to assess the market and create demand while our expertise in China shields you from excessive risk.
iQubator gives you the chance to be in China thanks to our tailored services
Our talented and expert team develop for you a complete strategic growth planning to start running your business in China. We are able to guide you through the legal procedure to establish your presence in one the most powerful markets.
iQubator can put at your service its expertise to get your goal: develop and sell in China
Marketing & Communication Services:
A thorough marketing strategy underlines a good brand promotion, especially in China.
iQubator provides a complete service including promotional material tools, pricing strategy, Chinese website, brochures, leaflets and catalogues translation.
iQubator also promotes your business on many social media. Chinese social media: Weibo and WeChat and Western social media: Facebook, Instagram, Pinterest, Tumblr, VK and Twitter.
Using Asian models we create product photos or lookbooks to appeal to the market.
Expert and local sales team:
To sell effectively, a strong offline network or guanxi is necessary in China. On your behalf, we contact appropriate channels for further penetration into the market including buyers, wholesalers, distributors and retailers.
At iQubator, our sales team will work by your side to find the right price range in the market for your brand.
Many foreign brands come to China to find a distributor that can also import. These are hard to find.
In fact, China is a fragmented market without any nationwide chains buying imported fashion. Most distributors don’t do international business and they prefer to deal with an importer that has stock readily available.
A two layer system is needed where an importer do the relatively complicated import processing and keep stock, normally against exclusivity and another layer of multiple distributors in different provinces work with retailers.
For maximum market penetration its best to control the import yourselves, but this will require capital and resources to set up and run a legal entity in China. This is what all the big brands have done but can be beyond the reach of an SME.
iQubator offers a middle way to enable you act local from your home office by using our logistics tailored packages.
Local Business Operations:
In Shanghai, new showrooms open everyday and the concept of pop-up store is increasingly popular.
We maintain responsibility for sending your sample stock to interested contacts and find the most suitable showroom, pop-up store and offering a Local PR, office services in Shanghai and a brand representation.
Creating demand and easing the purchase procedure, iQubator brings your brand to market effectively and painlessly. China is the future; iQubator can take your there.