According to a revised “Consumer Rights Law in China”, online shoppers can now return the goods unconditionally for refunds within seven days of purchase but they have to shoulder logistics cost.
It also lists products not suitable for unconditional returns and refunds, such as digital products sold via downloads, audio-visual goods with the packaging removed, bespoke products, fresh and perishable goods, magazines, newspapers and software.
Consumers can seek compensation from online trading platforms if the platforms fail to provide contact details for vendors using their networks. After compensating consumers, the platforms are entitled to claim compensation from the vendors.
Each coin has two sides. As to the cons of ecommerce, the brand needs to establish delivery mechanism, set up goods return option and build customer confidence in the market. Especially Chinese consumers are used to the return policy. According to PwC, Total Retail Survey(2015), Chinese consumers concern more about online purchase returns available in-store(74%) than global range(67%). So if you want to expand your market into China through online channels, it’s necessary to have a returns point in mainland China. Also because of this new policy, the rate of turns increases a lot.
So get prepared before you enter China through ecommerce channels. iQubator is willing to help any international brands to get familiar with Chinese market and consumers and provide customized services according to your own business plan and strategy.