Modern style at MODE Shanghai

Shanghai Fashion Week added a new layer of style and chicness to the whole city, and the MODE exhibition going on downtown at the same time just served to take things up a notch.

The MODE Shanghai website claims the exhibition to be “an international fashion trade show in Shanghai… represent[ing] a marketing and communication platform for global fashion brands and designers from woman’s wear, men’s wear, casual wear and fashion accessories.”  That description is far from sufficient to capture the talent and creativity we felt there.IMG_1637


This year, the show was hosted in a beautiful venue on Julu Road in downtown Shanghai near the Jing’an Area. iQubator’s staff headed to the exhibition on a bright but chilly day during a brief lull in the fashion week happenings.DSCN0555

The show itself is a combination of fashion and style and on top of that, innovation; Innovation not only in the form of design but also technology, serving to improve the viewers’ experience of the show room. Alter Style had a whole clique of mannequins showcasing different designers’ works, each wearing a helmet. Though there are no (apparent) safety issues in the showroom, each mannequin’s helmet serves a purpose. Each helmet has a QR code that if scanned with your phone will direct you to the social media of that particular designer. All that’s left is to follow them on Weibo and Wechat.


Notice the overall asthetic of the showroom, more grunge than glamour with graffiti sprayed across the walls. We loved the edgy feel Kavelaars artwork gave the space and were pleased to find the artist’s social media handles also displayed. It is showrooms like this that join art and technology with fashion that we are always eager to visit.


Innovation is expressed through designs as well. After all, that’s what this show is all about. Each season, designers explore different trends with colors and different cuts, but recently, new fabric choices have come into play. Many designers have incorporated this aspect of innovation into their collections this season.




Take, for instance, this 3D printed holographic hoodie in the Both showroom.


If you’re bored we can play some craps with my heels.

There were not only clothing and shoes at the show, but also many unique accessories we would love to spice up our outfits with. For example, this set of eyelash inspired accessories designed by Mirit Weinstock.


It’s been a hectic couple weeks for the iQubator team with Shanghai Fashion Week, brilliant trade shows like MODE on exhibition, and of course serving our clients above all. We absolutely loved every second of it because we love what we do! Stay tuned for next blog about our experiences at this years of Shanghai Fashion Week!