MICAM Shanghai 2015–New venue,New start

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2Last week in Shanghai, the word “fashion” was trending hotter than ever. From March 18th to 20th, MICAM was held in the new Hongqiao National Exhibition and Convention Center in Shanghai. It ran concurrently with Intertextile Shanghai and CHIC. MICAM is a leading international footwear fair, and it is held every year in both Milan, Italy and Shanghai, China. It provides an ideal platform for all professionals from shoes and fashion industries to showcase their products and network with one another.

 

 

 

 

 

 

 

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During this year’s MICAM Shanghai 2015, iQubator Fashion represented British Footwear Association. BFA has been committed to promoting British talent and skills within the footwear industry for over a century. It currently represents over 100 key footwear companies that employ over 9000 people. This time during MICAM in Shanghai, iQubator teamed up with BFA and represented four brands: Base London, French Sole, Morena Morena, and Estate.

 

 

 

 

 

 

 

 

IMG_1787The day before the exhibition started, iQubator arrived at the exhibition center and helped setting up for three brands. Next day all the empty booths from previous day were all decorated with these brilliant designs and came alive. During the exhibition, there were visitors from all over the world. Many Chinese locals came to check out the designs.

 

 

 

 

 

 

 

 

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Most of the brands at the MICAM exhibition are from Europe, and these brands’ designs not only are highly influenced by its original European style, but also have a shot of Asian flavor to them. These brands carefully selected the styles that they bring across the globe to showcase to Chinese consumers, and the exhibition itself had a great turnout. The crowd that visited included consumers, designers, distributors, agencies and more. There were over 100,000 people attending the event including visitors and exhibitors. The large number just goes to show how China, and Shanghai is becoming the next fashion hub of the world.

 

 

 

 

 

 

 

 

 

 

 

 

 

9iQubator got to meet many brilliant designers from not only Europe but also across Asia, including many Chinese local designers. In the CHIC fair, there were several fashion shows going on. The audiences got to witness the designs come to life first hand, and many were extremely impressed. The interactive fashion shows generated even more buzz for the exhibition. iQubator staff was busy taking notes, but didn’t forget to capture some photographs. For more photos from the exhibition, head to our Facebook page to check them out: https://www.facebook.com/iQubator?ref=aymt_homepage_panel

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Harmonizing Colors at SpinExpo 2015

IMG_7274As the weather in Shanghai warms up we review the past few months and wish it would have been as colorful as the trends for the upcoming spring and summer 2016. We visited the SpinExpo which is held from March 9th to March 11th and got some impressions what is ahead of us – and it’s very promising. The SpinExpo mainly presents knitwear and yarns but we also discovered some astounding designs by knitwear designers from all over the world.

Especially eye-catching were the designs by the MA fashion knitwear design graduates from Nottingham Trent University in the UK. Futuristic and unique, these designers did not neglect attention to the minutest detail in their pioneering styles.

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Friendships. Conscience. Senses. Experiences.

This year’s SpinExpo presented the themes for the upcoming spring summer 2016.

Friendships explore the colors associated with interacting groups of friends and families, focusing on the ideas of warmth, generosity and love.” – Spinexplore.com

If we were asked to express the warmth we have for our friends and families through color, these would definitely be on our list. While exhibiting warmth, familiarity, comfort and generosity, these colors don’t play it safe. The vibrant hues remind us that around friends and family you can always be yourself; a little bit crazy.

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Conscience highlights the increasing awareness of the environment, from our forests to our seas with strong emphasis on conserving precious resources” – Spinexplore.com

These knits and yarns focuses our awareness on our surroundings and Mother Nature. Perfectly presented with aquatic blues and fresh, lively greens, they are a reminder of eye catching tropical birds and and sweet, ripe fruit.

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Senses delves into the colors and feelings associated with travel, exploring new cultures and habitats for a holistic experience of enjoying our surroundings.” – Spinexplore.com

These colors reminded us that spring is finally arriving and awakens our senses. We were presented with great browns and sandy colors along with nudes and rich burnt siennas and berry tones.

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Experiences creates a new focus on the new worlds we are discovering through technology and science and how it begins to affect all corners of our world.”– Spinexplore.com

From weaving techniques to newly engineered yarns, incredible innovation could be found at every booth. We especially took a shine to the luminescent  Angelina Fiber used by Meadowbrook Inventions from the USA. Silky smooth, sparkling metallic yarn woven in countless ways into the knitwear blends had stars in our eyes.

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iQubator had a great time peaking at the trends in knitwear and yarns at SpinExpo along with the innovations present in the industry. From the unique and excellent knitwear we saw we expect great things from spring 2016!

“Stuff” by Jasmine at K11 Pop-Up

Shanghai is becoming the fashion hub of Asia. As the biggest city in China, Shanghai never lacks talents local or otherwise. Every corner you turn, chances are high you will meet someone with a unique story; someone to amaze you. That’s just how we felt when we met Canadian jewelry designer Jasmine.jas shop

We found her pop-up store on the basement floor of the famous art mall K11 in Shanghai. You can’t miss it, as the layout of the store and beautiful displays lure you right in. There Jasmine sat wearing a fierce red feather headpiece. It was a vintage French piece, like the others in the shop being sold by a friend.

She stood up to introduce herself, a small and delicate woman that soon exhibits a huge amount of energy. In a pair of burgundy shiny leather knee high boots and a vintage blue velvet dress paired with a pair of dark green tights, something about her outfit makes you want to get to know the owner of this unique look.iqnjas

Jasmine has lived in Shanghai for more than ten years, and she started selling her designs at this pop up shop in December. Among the vintage hats from France and the USA and ornamental preserved flowers, Jasmine and her daughter Nicole sell her handmade and one-of-a-kind pieces. We sat on the chaise lounge while she described her studio in Shanghai, a collective where every artist contributes materials and they all share ownership. Jasmine contributes gemstones and has become a de facto dealer only sourcing directly from mines she acquires each type of gem from the best region. Born and raised in Vancouver, Canada, she is of Vietnamese and Malaysian origin. Even though she grew up and was educated in a western environment, you can still see the Asian culture influence in her designs. She quickly flips from Russian, to Chinese to English with her daughter and begs off when we asked her how her Russian is. Clearly a multifaceted woman, we asked how she started making jewelry. Working with projects where she can control the process from start to finish is something important to her about jewelry design. “It’s a way to get all this in my head out.” She said to me. Her pieces are each completely unique as the stones she uses are left mostly natural.

After chatting with us, she patiently showed us most of her designs in the store. We were in awe of the craftsmanship and all her designs carry a personality. In the times of fast fashion, we are always looking for something unique to stand out from the rest, and Jasmine’s jewelries are exactly that. If you are in the neighborhood, don’t forget to check out her shop. There’s no better time than now to discover some new styles.

jasmineTo contact Jasmine send her an email at bellevillebellevie@gmail.com or give her a call at 135 2460 8707